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Tony Lazare
Father | Husband
Digital Strategy Executive
Product Development Leader

Tony Lazare

I'm a Digital Strategy Executive and Product Development Leader who brings a unique mix of engineering depth and marketing insight.

After spending the first part of my career managing IT and engineering teams, I shifted into marketing in 2017 and have been focused on building smarter digital experiences ever since.

Outside of work, I'm usually reading something new, planning my next trip, or out on a run clearing my head. I believe in staying curious, moving forward, spending meaningful time with my family, and keeping life full of interesting stories and long miles.

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What I Do

Website Management | Ecommerce, CRO, SEO, PPC

I lead the strategic vision and execution for high-performing websites, optimizing user experience, conversion, and search visibility. I partner across teams to ensure the digital ecosystem supports business goals, drives sustained growth, and delivers measurable impact.

Customer Experience

I architect customer journeys that deliver clarity, personalization, and ease across every interaction. By reducing friction and elevating touchpoints, I enable higher engagement, stronger brand affinity, and improved conversion rates throughout the funnel..

New Product Innovation

I drive the end-to-end development of new digital products and features, aligning user needs, technical capabilities, and organizational priorities. Through cross-functional leadership, I bring forward solutions that unlock new revenue opportunities, enhance the customer journey, and advance long-term digital strategy.

Marketing Analytics

I translate complex data into clear, strategic direction - building analytics frameworks and performance dashboards that align teams around measurable outcomes. I oversee channel performance across paid search and social, ensuring investments drive efficient growth, high-quality lead generation, and strong return on marketing spend.